The Detroit Lions have long been one of the NFL’s most historically underappreciated teams. Despite having a rich history and passionate fan base, the Lions have not had much postseason success, with their last playoff win dating back to 1991. However, they’ve now become the unlikely source of a bold and game-changing proposal that could reshape the NFL playoffs forever. The Lions have suggested a significant rule change that could alter the way playoff teams are determined and how the postseason plays out. This move is about fairness, competition, and ensuring that the best teams get a fair chance at the ultimate prize.
But what exactly is the Detroit Lions’ proposal, and how could it change the landscape of the NFL playoffs as we know it? Let’s dive into this exciting new idea and what it could mean for the future of the league.
The Proposed Rule Change: Seeding and the Wild Card Format
The proposed change by the Detroit Lions centers around a revision to the NFL’s playoff seeding process, especially concerning the Wild Card teams. As it stands, the NFL playoff format includes four divisions in each conference, and the winners of each division automatically earn playoff spots. Additionally, there are three Wild Card spots per conference, which are given to the best non-division-winning teams based on their record.
However, the current system has its flaws. While the division winners are guaranteed a spot in the playoffs, there have been instances where division winners with poor records (such as a losing record or only slightly above .500) have made it to the postseason, while stronger non-division winners are left out or given lower seeds despite having a better overall record.
The Lions’ proposal aims to address this issue by shifting the playoff seeding away from automatic division winners and instead focusing solely on the best teams in the conference based on record and performance. This would mean that division winners would no longer automatically secure a top spot, and the best 14 teams in each conference would be ranked and placed into the playoff bracket, regardless of division titles.
Under this proposal, the top teams based on their regular season records would earn the higher seeds, while division winners would still make the playoffs but would not be guaranteed a top spot. Instead of having to rely on division titles to secure a playoff berth, teams would earn their place based on their overall performance during the regular season.
Why Is the Change Necessary?
The Lions’ proposal isn’t just about shaking things up for the sake of change—there are solid reasons behind why such a reform is necessary. One of the main arguments is that the current playoff system sometimes rewards mediocrity, particularly when it comes to division winners. In recent years, there have been instances where a team with a losing record or a subpar win-loss ratio has made it into the playoffs simply by virtue of winning a weak division.
Take, for example, the 2020 NFC East division winner, the Washington Football Team (now the Washington Commanders). Washington finished the regular season with a 7-9 record, yet they were awarded the NFC East division title and automatically earned a playoff spot, despite having a worse record than several other teams that didn’t make the postseason. This raised questions about whether the current system truly rewards the best teams, or if it simply rewards teams in the weakest divisions.
The Detroit Lions, having often found themselves on the outside looking in during the playoff race, understand the frustration of having a team with a better record than a division winner not getting a shot at the postseason. The Lions’ proposal addresses this issue by ensuring that playoff spots are earned based on performance rather than divisions.
Another reason behind this proposed rule change is the desire to create a more competitive and fair playoff structure. By ensuring that the best teams—regardless of division—earn the highest seeds, the league would ensure that the postseason is truly about the best of the best. This is important not only for the integrity of the playoff process but also for the enjoyment of fans, who want to see the top teams facing off against each other in the postseason.
How Would the New Playoff Seeding Work?
Under the proposed change, the top seven teams in each conference would qualify for the playoffs, with no automatic division winners. The teams would be seeded strictly based on their overall records, with the top team earning the No. 1 seed and so on down the line. This would eliminate the possibility of a division winner with a poor record earning a top seed, while stronger teams are relegated to lower positions.
For example, if a team with a 13-4 record finishes as the No. 2 team in a conference, but a division winner with a 9-8 record is awarded the No. 3 seed, the higher-ranked 13-4 team would earn a better spot in the bracket than the division winner. This change would also ensure that Wild Card teams with better records would receive higher seeding than weaker division champions, which could make for a more balanced and fair playoff field.
The proposal would likely also mean that there would be fewer instances of a “fluke” division champion, where a team barely above .500 ends up facing a much stronger Wild Card team in the first round of the playoffs. Under the new system, the playoffs would essentially become a tournament for the strongest teams, ensuring that only the most deserving teams make it to the big stage.
Potential Benefits of the Change
The Detroit Lions’ proposal could have several positive effects on the NFL playoffs, improving both the fairness and competitiveness of the postseason. Some of the benefits include:
Rewarding the Best Teams: The new system would ensure that the best teams in the league are rewarded for their consistent performance over the 17-game regular season, regardless of their division. This would likely lead to a more exciting and competitive playoff field, with fewer “undeserving” teams earning high seeds just because they happen to play in weak divisions.
More Balanced Matchups: By seeding teams strictly by record, the playoffs would avoid matchups where a division winner with a losing record faces off against a strong Wild Card team. This would ensure that the playoff games are more evenly matched, leading to better quality football and more competitive games.
Increased Drama and Excitement: With fewer teams guaranteed a playoff spot, there would likely be more drama and excitement throughout the regular season as teams battle for playoff positioning. The race for playoff spots would become more intense, and every game would matter more, creating a thrilling atmosphere for fans.
Less “Fluke” Playoff Teams: The new format would eliminate the possibility of a team sneaking into the playoffs with a losing record simply by virtue of a weak division. This would ensure that only the most deserving teams get a shot at the Super Bowl.
The Challenges and Pushback
While the proposal has garnered attention, there are potential drawbacks and opposition to the idea. One concern is that this change could lessen the importance of division rivalries, which are a key part of the NFL’s appeal. Division titles often hold special significance for fans, and eliminating automatic playoff spots for division winners might take away from that tradition.
Another potential issue is how this format could affect smaller-market teams, as larger-market teams with more resources might have an easier time accumulating wins. However, the benefits of a more competitive and fair playoff field might outweigh these concerns.
Conclusion: A New Era for the NFL Playoffs?
The Detroit Lions’ push for a change to the NFL playoff system is a bold step toward ensuring that the best teams in the league are given the opportunity to prove themselves in the postseason. By eliminating automatic playoff spots for division winners, this proposal seeks to create a more competitive and fair playoff structure that rewards performance over geographical positioning.
While there may be some pushback from traditionalists who value division rivalries and the current format, the potential for a more exciting and dramatic postseason could make this change one worth considering. As the Lions continue to make waves with their proposal, NFL fans across the country will be watching closely to see if this game-changing idea becomes a reality in the near future.
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google.com, pub-2676898002317977, RESELLER, f08c47fec0942fa0
google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0
google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0
google.com, pub-5041886492880162, RESELLER, f08c47fec0942fa0
google.com, pub-5995202563537249, RESELLER, f08c47fec0942fa0
google.com, pub-7279729872265667, RESELLER, f08c47fec0942fa0
google.com, pub-8469965667274063, RESELLER, f08c47fec0942fa0
google.com, pub-9404419171574902, RESELLER, f08c47fec0942fa0
gumgum.com, 14141, RESELLER, ffdef49475d318a9
improvedigital.com, 1863, RESELLER
indexexchange.com, 186318, RESELLER
indexexchange.com, 190906, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc
lijit.com, 244287, RESELLER, fafdf38b16bf6b2b
lijit.com, 244287-eb, RESELLER, fafdf38b16bf6b2b
lijit.com, 257429-eb, RESELLER, fafdf38b16bf6b2b
lijit.com, 375328, RESELLER, fafdf38b16bf6b2b
media.net, 8CUZ1MK22, RESELLER
mintegral.com, 10043, RESELLER, 0aeed750c80d6423
mobfox.com, 45499, RESELLER
mobfox.com, 74240, RESELLER
onetag.com, 770a440e65869c2, RESELLER
openx.com, 537145117, RESELLER, 6a698e2ec38604c6
openx.com, 539624483, RESELLER, 6a698e2ec38604c6
openx.com, 539924617, RESELLER, 6a698e2ec38604c6
openx.com, 541031350, RESELLER, 6a698e2ec38604c6
openx.com, 557083110, RESELLER, 6a698e2ec38604c6
opera.com, pub4903235437888, RESELLER, 55a0c5fd61378de3
publiffy.com, pub00076, RESELLER
pubmatic.com, 156077, RESELLER, 5d62403b186f2ace
pubmatic.com, 157362, RESELLER, 5d62403b186f2ace
pubmatic.com, 157866, RESELLER, 5d62403b186f2ace
pubmatic.com, 158120, RESELLER, 5d62403b186f2ace
pubmatic.com, 156631, RESELLER, 5d62403b186f2ace
pubmatic.com, 157150, RESELLER, 5d62403b186f2ace
pubmatic.com, 160096, RESELLER, 5d62403b186f2ace
richaudience.com, sZn9xIbZzF, DIRECT
rubiconproject.com, 18304, RESELLER, 0bfd66d529a55807
rubiconproject.com, 20744, RESELLER, 0bfd66d529a55807
rubiconproject.com, 23844, RESELLER, 0bfd66d529a55807
sharethrough.com, S6xYgb3B, RESELLER, d53b998a7bd4ecd2
smartadserver.com, 2289, RESELLER
smartadserver.com, 2597, RESELLER
smartadserver.com, 3056, RESELLER
smartadserver.com, 3286, RESELLER
smartadserver.com, 3459, RESELLER
smartadserver.com, 4016, RESELLER
smartadserver.com, 4071, RESELLER
smartadserver.com, 4073, RESELLER
smartadserver.com, 4074, RESELLER
sonobi.com, 7f5fa520f8, RESELLER, d1a215d9eb5aee9e
sovrn.com, 244287, RESELLER, fafdf38b16bf6b2b
themediagrid.com, RYIDPE, RESELLER, 35d5010d7789b49d
themediagrid.com, JTQKMP, RESELLER, 35d5010d7789b49d
triplelift.com, 12911-EB, RESELLER, 6c33edb13117fd86
vi.ai, 987349031605160, RESELLER
videoffy.com, pub00076, RESELLER
xad.com, 240, RESELLER, 81cbf0a75a5e0e9a
adform.com, 582, RESELLER, 9f5210a2f0999e32
rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807
smilewanted.com, 4258, RESELLER
appnexus.com, 10736, RESELLER
video.unrulymedia.com, 1295892552, RESELLER
smilewanted.com, 2321, RESELLER
adform.com, 3027, RESELLER
video.unrulymedia.com, 1767448067723954599, RESELLER
sharethrough.com, TZ1ahFV8, RESELLER, d53b998a7bd4ecd2
betweendigital.com, 45128, DIRECT
33across.com, 0015a00003DKg9ZAAT, RESELLER, bbea06d9c4d2853c
onetag.com, 7f5d22b0006ab5a, RESELLER
quantum-advertising.com, 6222, RESELLER
richaudience.com, lDF5XleM05, RESELLER
adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
ampliffy.com, 5037, DIRECT, a34493ff032mp431
lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
smaato.com, 1100029325, DIRECT, 07bcf65f187117b4
aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8
dynadmic.com, 175690165, RESELLER
dyntrk.com, 175690165, RESELLER
criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f
improvedigital.com, 1915, RESELLER
google.com, 1313834454494130, RESELLER, f08c47fec0942fa0
improvedigital.com,1915,RESELLER
google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0
rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7
spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34
spotx.tv, 178357, RESELLER , 7842df1d2fe2db34
dailymotion.com, 128388946, DIRECT , fd25240165056a01
dailymotion.com, 134295479, DIRECT , fd25240165056a01
pubmatic.com, 158810, RESELLER , 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0
EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f
onetag.com, 461ee17dae8894d, DIRECT
rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807
loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7
sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b
lijit.com, 346012, DIRECT , fafdf38b16bf6b2b
smartadserver.com, 2491, RESELLER
advertising.com, 21483, RESELLER
improvedigital.com, 1010, RESELLER
appnexus.com, 10040, RESELLER
spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34
spotx.tv, 178357, RESELLER, 7842df1d2fe2db34
freewheel.tv, 770449, DIRECT
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT, fd25240165056a01
dailymotion.com, 134295479, DIRECT, fd25240165056a01
nsightvideo.com, 128388946, DIRECT, fd25240165056a01
nsightvideo.com, 134295479, DIRECT, fd25240165056a01
appnexus.com, 1538503, RESELLER
appnexus.com, 1550730, RESELLER
smartclip.net, 11958 , DIRECT
outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
contextweb.com, 562145, RESELLER, 89ff185a4c4e857c
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
advertising.com, 21483, DIRECT, e1a5b5b6e3255540
appnexus.com, 3292, RESELLER #video
appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540
EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc
openx.com, 540236670, RESELLER, 6a698e2ec38604c6
openx.com, 537143344, RESELLER, 6a698e2ec38604c6
pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video
Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace
pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video
contextweb.com, 561707, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807
appnexus.com, 11665, RESELLER
pubmatic.com, 156439, RESELLER
pubmatic.com, 154037, RESELLER
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b
rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
azeriondigital.com, 43710415, DIRECT
appnexus.com, 12223, RESELLER, f5ab79cb980f11d1
improvedigital.com, 1210, RESELLER
improvedigital.com, 1221, RESELLER
pubmatic.com, 150561, RESELLER, 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
freewheel.tv, 899777, DIRECT
rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
openx.com, 540634628, DIRECT, 6a698e2ec38604c6
rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807
indexexchange.com, 189855, DIRECT
EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f
advertising.com, 28335, DIRECT, e1a5b5b6e3255540
admanmedia.com, 722, DIRECT
pubmatic.com, 158481, DIRECT, 5d62403b186f2ace
appnexus.com, 8804, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3713, RESELLER
improvedigital.com, 1668, RESELLER
indexexchange.com, 191497, RESELLER
openx.com, 540866936, RESELLER, 6a698e2ec38604c6
sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 3948367200, RESELLER
rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47
supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458
EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f
indexexchange.com, 193216, RESELLER
mars.media, 1010415, DIRECT, 8624339f102fb076
google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0
google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0
spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34
spotx.tv, 153598, RESELLER, 7842df1d2fe2db34
indexexchange.com, 184785, RESELLER
152media.info, 152M728, RESELLER
adwmg.com, 100746, RESELLER
bizzclick.com, 292, RESELLER, 7e936b1feafdaa61
bliink.io, c0ca664a-6776-11ee-b177-023bc0057c90, RESELLER
criteo.com, B-061307, RESELLER, 9fac4a4a87c2a44f
e-planning.net, c0749812fd2a9ac4, RESELLER, c1ba615865ed87b2
epom.com, 94183bf9-3a6f-4a35-95a9-1d628ed1f9b8, RESELLER
loopme.com, 11468, RESELLER, 6c8d5f95897a5a3b
mediafuse.com, 729, RESELLER
outbrain.com, 0000839dda52f0e53f6c0e6030a6a2f5a1, RESELLER
richaudience.com, lDF5XleM05, DIRECT
smartyads.com, 100226, RESELLER, fd2bde0ff2e62c5d
Vidoomy.com, 7763608, RESELLER
yahoo.com, 59702, RESELLER
rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199464, DIRECT
smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 23844, RESELLER
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161527, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3056, RESELLER, c2xhc2hkb3RtZWRpYS5jb20
rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
adform.com, 2865, RESELLER
yahoo.com, 49648, RESELLER
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
openx.com, 559680764, RESELLER, 6a698e2ec38604c6
adagio.io, 1078, DIRECT
insticator.com, 4ec3ed85-2830-4174-9f7f-f545620598b9, RESELLER
sharethrough.com, Q9IzHdvp, RESELLER, d53b998a7bd4ecd2
rubiconproject.com, 12186, RESELLER, 0bfd66d529a55807
admanmedia.com, 2216, RESELLER
connectad.io, 456, RESELLER, 85ac85a30c93b3e5
rubiconproject.com, 26800, RESELLER, 0bfd66d529a55807
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc
video.unrulymedia.com, 2564526802, RESELLER
rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807
pubmatic.com, 159110, RESELLER, 5d62403b186f2ace
improvedigital.com, 1790, RESELLER
indexexchange.com, 194558, RESELLER
smartadserver.com, 3554, RESELLER
onetag.com, 6b859b96c564fbe, RESELLER
33across.com, 0015a00002oUk4aAAC, RESELLER, bbea06d9c4d2853c
yahoo.com, 57289, RESELLER, e1a5b5b6e3255540
appnexus.com, 10239, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807
richaudience.com, 1BTOoaD22a, RESELLER
appnexus.com, 8233, RESELLER
pubmatic.com, 81564, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13510, RESELLER
yahoo.com, 59973, RESELLER, e1a5b5b6e3255540
lijit.com, 367236, RESELLER, fafdf38b16bf6b2b
gumgum.com, 15563, RESELLER, ffdef49475d318a9
freewheel.tv, 1568036, RESELLER
freewheel.tv, 1568041, RESELLER
openx.com, 558899373, RESELLER, 6a698e2ec38604c6
e-planning.net, 83c06e81531537f4, RESELLER, c1ba615865ed87b2
video.unrulymedia.com, 5672421953199218469, RESELLER
video.unrulymedia.com,3140891652, DIRECT
rhythmone.com, 3140891652, RESELLER, a670c89d4a324e47
indexexchange.com, 182257, RESELLER
rubiconproject.com, 15268, RESELLER
spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
spotx.tv, 285547, RESELLER, 7842df1d2fe2db34
pubmatic.com, 159277, RESELLER, 5d62403b186f2ace
advertising.com, 28605, RESELLER
appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
pubmatic.com, 158355 , RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER #Video #Display, f5ab79cb980f11d1
outbrain.com, 00255f50e426061f34612a6fff72d04aa4, DIRECT
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
openx.com, 540393169, RESELLER, 6a698e2ec38604c6 # Premium video demand
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc # Premium Video Demand
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace # Premium video & display demand
smartadserver.com, 3820, RESELLER # Premium Video Demand
video.unrulymedia.com, 367782854, RESELLER # Premium video demand from Outbrain
indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc # Premium video demand from Outbrain
pubmatic.com, 160065, RESELLER, 5d62403b186f2ace # Premium video demand from Outbrain
improvedigital.com, 1863, RESELLER # Premium video demand from Outbrain
freewheel.tv, 1220655, RESELLER # Premium video demand from Outbrain
vi.ai, g-00bdc35537b9dac80974ab2da98d9b7dc0, DIRECT #instream video by outbrain
google.com, pub-5617098146054077, RESELLER, f08c47fec0942fa0 #instream video by outbrain
pubmatic.com, 158055, RESELLER, 5d62403b186f2ace #instream video by outbrain
xandr.com, 10736, RESELLER #instream video by outbrain
rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807 #instream video by outbrain
Indexexchange.com, 190500, RESELLER #instream video by outbrain
smartadserver.com,2776,RESELLER #instream video by outbrain
openx.com, 540362347, RESELLER, 6a698e2ec38604c6 #instream video by outbrain
triplelift.com, 11547, RESELLER, 6c33edb13117fd86 #instream video by outbrain
improvedigital.com, 1552, Reseller #instream video by outbrain
contextweb.com, 562709, RESELLER, 89ff185a4c4e857c
aps.amazon.com, 3965, RESELLER #instream video by outbrain
freewheel.tv, 1220559, RESELLER # Premium video demand from Outbrain
freewheel.tv, 1133073, RESELLER #instream video by outbrain
sovrn.com, 267974, RESELLER, fafdf38b16bf6b2b #instream video by outbrain
adform.com, 2611, RESELLER #instream video by outbrain
media.net, 8CU33YS38, RESELLER # all formats
adform.com, 2751, RESELLER
criteo.com, B-060480, DIRECT, 9fac4a4a87c2a44f
themediagrid.com, XZ7OA9, DIRECT, 35d5010d7789b49d
adtelligent.com, 477300, RESELLER
33across.com, 0010b00002T3JniAAF, DIRECT, bbea06d9c4d2853c
appnexus.com, 3153, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
sovrn.com, 310770, DIRECT, fafdf38b16bf6b2b
lijit.com, 310770, DIRECT, fafdf38b16bf6b2b
onetag.com, 59a18369e249bfb, DIRECT
openx.com, 541177116, RESELLER, 6a698e2ec38604c6
e-planning.net, 835fbafe26d231b1, DIRECT, c1ba615865ed87b2
loopme.com, 11378, RESELLER, 6c8d5f95897a5a3b
spotim.market, 4446666, DIRECT, 077e5f709d15bdbb
pubmatic.com, 156813, DIRECT, 5d62403b186f2ace
indexexchange.com, 189529, DIRECT, 50b1c356f2c5c8fc
rubiconproject.com, 17184, DIRECT, 0bfd66d529a55807
admatic.com.tr, adm-pub-185375301865, DIRECT
stroeer.com, 17938, DIRECT
vidoomy.com, 2252369, DIRECT
pubmatic.com, 159078, DIRECT, 5d62403b186f2ace
appnexus.com, 13701, DIRECT, f5ab79cb980f11d1
markappmedia.site, 533994, RESELLER
appnexus.com, 14416, RESELLER, f5ab79cb980f11d1
152media.info, 152M10, RESELLER
33across.com, 0010b00002T3JniAAF, RESELLER, bbea06d9c4d2853c
xandr.com, 11924, RESELLER, f5ab79cb980f11d1
xandr.com, 3153, RESELLER, f5ab79cb980f11d1
lijit.com, 310770, RESELLER, fafdf38b16bf6b2b
onetag.com, 59a18369e249bfb, RESELLER
pubmatic.com, 161562, RESELLER, 5d62403b186f2ace
video.unrulymedia.com, 3139274702404301777, RESELLER, 6f752381ad5ec0e5
orangeclickmedia.com, ach5lxtq1pmgjoz4, RESELLER, cd730d2f56b472c4
adform.com, 2656, RESELLER, 9f5210a2f0999e32
media.net, 8CU816538, RESELLER
amxrtb.com, 105199328, RESELLER
mgid.com, 827967, RESELLER, d4c29acad76ce94f
jfacassoc.com, 1621, RESELLER
triplelift.com, 11396, RESELLER, 6c33edb13117fd86
triplelift.com, 11396-EB, RESELLER, 6c33edb13117fd86
ogury.com, 7cbdb398-8edb-4cc3-ae5f-688279bbdb08, RESELLER
appnexus.com, 11470, RESELLER
pubmatic.com, 163238, RESELLER, 5d62403b186f2ace
smartadserver.com, 4537, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 25198, RESELLER, 0bfd66d529a55807
video.unrulymedia.com, 533898005, RESELLER
dauup.com, 34141, RESELLER
thebrave.io, 1234746, RESELLER, c25b2154543746ac
toponad.com, 16719c20554a4f, RESELLER, 1d49fe424a1a456d
sharethrough.com, BEKJ6Xf2, DIRECT, d53b998a7bd4ecd2
sharethrough.com, BEKJ6Xf2, RESELLER, d53b998a7bd4ecd2
sharethrough.com, rsN9mKxs, RESELLER, d53b998a7bd4ecd2
video.unrulymedia.com, 266978658, RESELLER
indexexchange.com, 186046, RESELLER, 50b1c356f2c5c8fc
spotxchange.com, 212457, RESELLER, 7842df1d2fe2db34
spotx.tv, 212457, RESELLER, 7842df1d2fe2db34
pubmatic.com, 156557, RESELLER, 5d62403b186f2ace
pubmatic.com, 158723, RESELLER, 5d62403b186f2ace
adyoulike.com,6eadf6f250a955010f6cffcb7f0dcfab, RESELLER
loopme.com, 11480, RESELLER, 6c8d5f95897a5a3b
pubmatic.com, 160925, RESELLER, 5d62403b186f2ace
rubiconproject.com, 20736, RESELLER, 0bfd66d529a55807
spotim.market, sp_AYL2022, RESELLER, 077e5f709d15bdbb
betweendigital.com, 44774, RESELLER
lijit.com, 408376, RESELLER, fafdf38b16bf6b2b #SOVRN
lijit.com, 408376-eb, RESELLER, fafdf38b16bf6b2b #SOVRN
smartadserver.com, 4144, RESELLER
onetag.com, 7a07370227fc000, RESELLER
admixer.net, 5e789729-1e92-41ca-8b4f-987c6edae9fe, RESELLER
nativo.com, 5848, RESELLER, 59521ca7cc5e9fee
33across.com, 0015a00003HljHyAAJ, RESELLER
video.unrulymedia.com, 297618916, RESELLER
risecodes.com, 64c7a4acd6298f0001a7d867, RESELLER
yahoo.com, 1881359, RESELLER, e1a5b5b6e3255540
sonobi.com, ac6f1a9ded, RESELLER, d1a215d9eb5aee9e
smartadserver.com, 3964, RESELLER
rubiconproject.com, 25060 , RESELLER, 0bfd66d529a55807
improvedigital.com, 1805, RESELLER
criteo.com, B-064322, RESELLER, 9fac4a4a87c2a44f
Contextweb.com ,562794,RESELLER,89ff185a4c4e857c
video.unrulymedia.com, 170071695, RESELLER
videoheroes.tv, 212648, RESELLER, 064bc410192443d8
outbrain.com, 0089b17935555149a32ed30dc72fc83f2d, RESELLER
smaato.com, 1100055901, RESELLER, 07bcf65f187117b4
videoheroes.tv, 212647, RESELLER, 064bc410192443d8
Adform.com, 3016, RESELLER
lijit.com, 483304, RESELLER, fafdf38b16bf6b2b
Pubmatic.com, 161018, RESELLER, 5d62403b186f2ace
Pubmatic.com, 161344, RESELLER, 5d62403b186f2ace
appnexus.com, 12976 , RESELLER, f5ab79cb980f11d1
sharethrough.com, K5WDGAsP, RESELLER, d53b998a7bd4ecd2
risecodes.com,64c7a4acd6298f0001a7d867,RESELLER
33across.com, 0010b00002Xbn7QAAR, RESELLER, bbea06d9c4d2853c
lijit.com, 408376, RESELLER, fafdf38b16bf6b2b
lijit.com, 408376-eb, RESELLER, fafdf38b16bf6b2b
aniview.com, 5e0e296628a061270b21ccab, RESELLER, 78b21b97965ec3f
google.com, pub-6346866704322274, RESELLER, f08c47fec0942fa0
videoheroes.tv, 212690, RESELLER, 064bc410192443d8
nobid.io, 50603, RESELLER
loopme.com, 11362, RESELLER, 6c8d5f95897a5a3b
richaudience.com, JAHJ4YZq4O, RESELLER
vistarsagency.com, cqqccatc23j9v5bv3fv0, RESELLER, 8db795910158017c
Xapads.com, 196344, RESELLER
video.unrulymedia.com, 2444764291, RESELLER
krushmedia.com, AJxF6R572a9M6CaTvK, RESELLER
inmobi.com, b01aa06531c543d8a5fb9982f60afb00, RESELLER, 83e75a7ae333ca9d
pubmatic.com, 160295, RESELLER, 5d62403b186f2ace
xandr.com, 14082, RESELLER
rubiconproject.com, 23876, RESELLER, 0bfd66d529a55807
sharethrough.com, 5926d422, RESELLER, d53b998a7bd4ecd2
yieldmo.com, 2754490424016969782, RESELLER
media.net, 8CUQ6928Q, RESELLER
lijit.com, 405318, RESELLER, fafdf38b16bf6b2b
video.unrulymedia.com, 335119963, RESELLER
contextweb.com,562615,RESELLER,89ff185a4c4e857c
onetag.com, 69f48c2160c8113, RESELLER
openx.com, 537140488, RESELLER, 6a698e2ec38604c6
sonobi.com, 4a289cdd79, RESELLER, d1a215d9eb5aee9e
smartadserver.com, 4284, RESELLER
smaato.com, 1100057444, RESELLER, 07bcf65f187117b4
smaato.com, 1100004890, RESELLER, 07bcf65f187117b4
pubnative.net, 1007449, RESELLER, d641df8625486a7b
Contextweb.com, 560138, RESELLER, 89ff185a4c4e857c
smartadserver.com, 4849, RESELLER, 060d053dc45cbf3
adelement.com, 36003, RESELLER
adelement.com, 36004, RESELLER
inmobi.com, ba5fd3fb82c5412989b23c3eec71baf7, RESELLER, 83e75a7ae333ca9d
appnexus.com, 10239, RESELLER, f5ab79cb980f11d1 #33Across #hb #tag #viewable
triplelift.com, 12503, RESELLER, 6c33edb13117fd86
video.unrulymedia.com, 2439829435, RESELLER
conversantmedia.com, 100141, RESELLER/RESELLER, 03113cd04947736d #hb #tag #video
pubmatic.com, 156423, RESELLER, 5d62403b186f2ace #33Across #hb #tag
rubiconproject.com, 21642, RESELLER, 0bfd66d529a55807 #33Across #hb #tag #viewable
rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807 #33Across #hb #tag
loopme.com,11575,RESELLER,6c8d5f95897a5a3b
openx.com, 537120563, RESELLER, 6a698e2ec38604c6 #33Across #hb #tag
contextweb.com, 561516, RESELLER, 89ff185a4c4e857c
smartadserver.com, 1999, RESELLER
lijit.com, 400766, RESELLER, fafdf38b16bf6b2b
smartadserver.com, 4625, RESELLER, 060d053dcf45cbf3
pubmatic.com, 158154, RESELLER, 5d62403b186f2ace
sharethrough.com, 6qlnf8SY, RESELLER, d53b998a7bd4ecd2
yieldmo.com, 3590879766707642794, RESELLER
openx.com, 540298543, RESELLER, 6a698e2ec38604c6
xandr.com, 13799, RESELLER
triplelift.com, 12158, RESELLER, 6c33edb13117fd86
adform.com, 3083, RESELLER
sonobi.com, b43e9530e7, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 2148207460, RESELLER
33across.com, 001Pg00000GWjtfIAD, RESELLER, bbea06d9c4d2853c
freewheel.tv, 1137745, RESELLER
freewheel.tv, 1138513, RESELLER
152media.info,152M1024,RESELLER
vidoomy.com, 5975555, RESELLER
adform.com, 2742, RESELLER
bidinfluence.com, 501573, RESELLER
smaato.com, 1100058165, RESELLER, 07bcf65f187117b4
decenterads.com, 301338, RESELLER
bidscube.com, 5000275, RESELLER, 6ecc87a1e0269723
improvedigital.com, 2418, RESELLER
gamoshi.io ,267-b6098 ,DIRECT ,20e30b2ae1f670f2
onetag.com, 8df98d922363ab8, RESELLER
smartadserver.com, 4330, RESELLER
trustedstack.com, TSNC78R17, DIRECT
rubiconproject.com, 26144, RESELLER, 0bfd66d529a55807
pubmatic.com, 164187, RESELLER, 5d62403b186f2ace
media.net, 8CU67TH23, RESELLER
gumgum.com,15971,RESELLER,ffdef49475d318a9
rubiconproject.com,23434,RESELLER,0bfd66d529a55807
pubmatic.com,157897,RESELLER,5d62403b186f2ace
appnexus.com,2758,RESELLER,f5ab79cb980f11d1
contextweb.com,558355,RESELLER,89ff185a4c4e857c
openx.com,537149485,RESELLER,6a698e2ec38604c6
improvedigital.com,1884,RESELLER
smartadserver.com,4005,RESELLER,060d053dcf45cbf3
admanmedia.com,799,RESELLER
pubmatic.com, 165567, RESELLER, 5d62403b186f2ace
pubmatic.com, 165930, RESELLER, 5d62403b186f2ace
ssp.e-volution.ai, 284, DIRECT
smartadserver.com, 1247, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 16824, RESELLER, 0bfd66d529a55807
adform.com, 2664, RESELLER, 9f5210a2f0999e32
appnexus.com, 11879, RESELLER, f5ab79cb980f11d1
triplelift.com, 13530, RESELLER, 6c33edb13117fd86
onetag.com, 89b54d680fe2404, RESELLER
indexexchange.com, 194161, RESELLER
test.com, 12345, RESELLER
improvedigital.com, 1734, RESELLER
connectad.io, 412, RESELLER, 85ac85a30c93b3e5
kueez.com, 96fd1d4a4db873694ab0e1d4cebc3cfd, direct
appnexus.com,8826,reseller
rubiconproject.com,16920,reseller
openx.com,557564833,reseller
lijit.com,407406,reseller
media.net,8cu4jtrf9,reseller
pubmatic.com,162110,reseller
sharethrough.com,n98xdzel,reseller
33across.com,0010b00002odu4haax,reseller
yieldmo.com,3133660606033240149,reseller
onetag.com,6e053d779444c00,reseller
video.unrulymedia.com,3486482593,reseller
sonobi.com,4c4fba1717,reseller
smartadserver.com,4288,reseller
zetaglobal.com,108,reseller
improvedigital.com,2106,reseller
loopme.com,11576,reseller
themediagrid.com,uot45z,reseller
missena.com,SID-793646,DIRECT
themediagrid.com, IPB3NX, DIRECT, 35d5010d7789b49d
smartadserver.com, 3927, DIRECT, 060d053dcf45cbf3
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
video.unrulymedia.com, 2564526802, RESELLER, 6f752381ad5ec0e5
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
pubnative.net, 1006576, RESELLER, d641df8625486a7b
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER, 4ad745ead2958bf7
axonix.com, 57264, RESELLER, bc385f2b4a87b721
admanmedia.com, 43, RESELLER
sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
rhebus.works, 5252004478, RESELLER
contextweb.com, 563115, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 24546, RESELLER, 0bfd66d529a55807
rubiconproject.com, 24548, DIRECT, 0bfd66d529a55807
appnexus.com, 14655, RESELLER, f5ab79cb980f11d1
richaudience.com, HLWr9WfM73, DIRECT
richaudience.com, UkO03TguJm, DIRECT
richaudience.com, pu8ICmUqYn, DIRECT
richaudience.com, 06EhCbcfZK, RESELLER
richaudience.com, quxufDBTNs, RESELLER
sunmedia.tv, 852c0d87-cafc-4bba-a88c-f74cf18086b0, DIRECT
sunmedia.tv, 12918514-294e-4e6e-8eae-c89a8fec20f5, DIRECT
adpone.com, 61be5eee3dd8b0e54861, DIRECT
adpone.com, 1813bfe577448f6ef478, DIRECT
appnexus.com, 8233, RESELLER
appnexus.com, 10736, RESELLER
appnexus.com, 11470, RESELLER
pubmatic.com, 156077, RESELLER, 5d62403b186f2ace
pubmatic.com, 157362, RESELLER, 5d62403b186f2ace
pubmatic.com, 81564, RESELLER, 5d62403b186f2ace
pubmatic.com, 156538, RESELLER, 5d62403b186f2ace
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
pubmatic.com, 160065, RESELLER, 5d62403b186f2ace
pubmatic.com, 158055, RESELLER, 5d62403b186f2ace
pubmatic.com, 158120, RESELLER, 5d62403b186f2ace
pubmatic.com, 156136, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13510, RESELLER
rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
rubiconproject.com, 20744, RESELLER, 0bfd66d529a55807
rubiconproject.com, 23844, RESELLER, 0bfd66d529a55807
rubiconproject.com, 18020, RESELLER, 0bfd66d529a55807
adform.com, 1942, RESELLER
lijit.com, 249425, RESELLER
smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3
smartadserver.com, 2776, RESELLER
smartadserver.com, 2289, RESELLER
smartadserver.com, 2597, RESELLER
smartadserver.com, 3056, RESELLER
triplelift.com, 8683, RESELLER, 6c33edb13117fd86
spotx.tv, 202100, RESELLER, 7842df1d2fe2db34
spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34
video.unrulymedia.com, 1014191143, RESELLER
Indexexchange.com, 190500, RESELLER
indexexchange.com, 186318, RESELLER
indexexchange.com, 190906, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 192410, RESELLER, 50b1c356f2c5c8fc
openx.com, 540362347, RESELLER, 6a698e2ec38604c6
freewheel.tv, 1133073, RESELLER
aps.amazon.com, 3965, RESELLER
improvedigital.com, 1552, RESELLER
improvedigital.com, 2157, RESELLER
pubmatic.com, 162770, RESELLER, 5d62403b186f2ace
pubmatic.com, 162770, DIRECT, 5d62403b186f2ace
e-planning.net,d10f279de454138d,DIRECT,c1ba615865ed87b2
smilewanted.com, 3924, RESELLER
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
appnexus.com, 10040, RESELLER
smartadserver.com, 2491, RESELLER
rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807
openx.com, 557083110, RESELLER, 6a698e2ec38604c6
lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
improvedigital.com, 1010, RESELLER
indexexchange.com, 193216, RESELLER
adform.com, 3027, RESELLER
sharethrough.com, TZ1ahFV8, RESELLER, d53b998a7bd4ecd2
smaato.com,1100055901, RESELLER, 07bcf65f187117b4
smaato.com, 1100004890, RESELLER, 07bcf65f187117b4
onetag.com, 7f5d22b0006ab5a, RESELLER
loopme.com, 11468, RESELLER, 6c8d5f95897a5a3b
Vidoomy.com, 7763608 , RESELLER
adyoulike.com, 0fbdac222a23692c19a21e4298e468d9, DIRECT
spotxchange.com, 230037, RESELLER, 7842df1d2fe2db34
spotx.tv, 230037, RESELLER, 7842df1d2fe2db34
tremorhub.com, ewut4-b6zwq, RESELLER, 1a4e959a1b50034a
rubiconproject.com, 20736, RESELLER, 0bfd66d529a55807
richaudience.com, HLWr9WfM73, RESELLER
richaudience.com, 06EhCbcfZK, DIRECT
richaudience.com, quxufDBTNs, DIRECT
adform.com, 1942, RESELLER
lijit.com, 249425, RESELLER
contextweb.com, 563371, RESELLER, 89ff185a4c4e857c
contextweb.com ,562965,RESELLER,89ff185a4c4e857c
onetag.com, 8d4b087143c49f0, RESELLER
amxrtb.com, 105199794, RESELLER
amxrtb.com, 105199731, RESELLER
rubiconproject.com, 24548, RESELLER, 0bfd66d529a55807
hbagency.it, 16265, DIRECT
headerbidding.agency, 16265, DIRECT
# End Header Bidding Agency
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