In a shocking turn of events that has rocked both the NFL and Silicon Valley, Elon Musk—CEO of Tesla and X (formerly Twitter)—issued a bold ultimatum to the Denver Broncos: partner with Tesla, or face a ban on all Broncos players purchasing Teslas in the future.
The billionaire entrepreneur made the statement during a live-streamed event on Thursday evening, where he was unveiling a new electric truck designed for sports franchises. “If the Denver Broncos refuse to recognize innovation and sustainability by aligning with Tesla, then Tesla will not align with them,” Musk said. “And that includes a ban on vehicle sales to anyone on the Denver Broncos’ roster.”
The announcement stunned fans and executives alike. While Musk is known for his eccentric behavior and grand declarations, this is the first time he’s taken direct aim at an NFL franchise in such a pointed manner.
According to sources close to the situation, Tesla has been aggressively pursuing a marketing partnership with several NFL teams. Talks with the Denver Broncos reportedly stalled after disagreements over branding rights and the team’s existing sponsorships with traditional automakers.
Broncos head coach Sean Payton declined to comment, but a team spokesperson issued a brief statement: “We respect innovation and appreciate Tesla’s contributions to clean energy. However, our business partnerships are based on long-term fit and value.”
Social media erupted within minutes of Musk’s declaration, with hashtags like #TeslaBan and #MuskVsBroncos trending worldwide. Some fans hailed Musk’s move as a stand for corporate integrity, while others criticized it as petty and unnecessary.
Former Broncos quarterback Peyton Manning even chimed in on X: “Love my Tesla, but this is next level strange. Let the players drive what they want.”
As of now, no official ban has been implemented, but insiders suggest that Musk is serious. Whether the Broncos will fold under pressure—or hold the line—remains to be seen.
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