Triathlon training isn’t always a straight path. It can take years to reach the start line of your first triathlon. Whether it’s a matter of confidence or scheduling training time, or just because you were unaware that you wanted to participate in a triathlon.
It’s simple to convince ourselves that it’s too late to start a sport like triathlon when we observe professional athletes. In actuality, though, it’s never too late. Bradley Howard, a 37-year-old model who founded The Padel Directive before becoming a fitness influencer, is one individual who can attest to it.
Bradley recently gave triathlon racing a shot, having lived a party lifestyle throughout his twenties. And now he’s addicted, just like a lot of us. The swim-bike-run lifestyle has replaced the party life. We spoke with Bradley to learn more about his introduction to triathlon, his ambitious race schedule for the upcoming year, and his guidance for aspiring triathletes who are hesitant to commit to the sport.
Taking a risk: “I was completely unprepared.”
In July 2022, Bradley lined up for his very first triathlon in the Salford Sprint Triathlon. “I had to rent a wetsuit on the day since I was so unprepared,” he said in reflection.
“I recall entering the water and felt the desire to transition from front crawl to breaststroke after about 20 minutes of swimming. The run and bike felt fine, but I could have done a better job of transitioning.
Triathlons are one-and-done events for certain people. For Bradley, however, finishing his first sprint triathlon would mark the beginning of an entirely new multisport adventure. “I managed to save a few minutes on my time when I competed in the Sunderland Sprint Triathlon with British Triathlon shortly after this. I still recall how frigid the water was—it made me gasp.
Addicted to multisport: “I suppose I’ve always sought out highs in life.”
Bradley played football with FC United in his early 20s, and he kept up his level of fitness and activity with padel and tennis after that. However, compared to his current triathlon lifestyle, his 20s were still very different.
“I ran an events firm in my twenties, which meant a lot of late nights and an excessive amount of alcohol.” Until I stopped, I was unaware of the impact it was having on me. My first triathlon experience opened my eyes to what truly makes me happy and the steps I need to take to get there.
Bradley stepped up his game in 2023 and entered The Roc triathlon in Wales, a longer distance race, after finishing two sprint triathlons in 2022. “[The Roc is] an entirely new route that has you swim 1.5 km in the water, cycle 50 km, run up and down Snowdon, cycle 50 km again, and run 1 kilometer to the finish line.”
Bradley Howard at The Roc triathlon, crossing the finish line
Bradley Howard finishes the Wales-based The Roc triathlon.
After this race, I experienced a wide range of feelings that I had never experienced before. For me, this race was the most significant turning point. My goal has always been to consistently experience the endorphin rush that comes with competing in a triathlon, so I suppose that’s why I did it.
Most triathletes can undoubtedly relate to that post-race high; it’s what motivates us to keep going.
“Being a British Triathlon ambassador has given me a lot of opportunities…,”
With a complete IRONMAN and the ITU Age Group World Championships firmly in his sights for 2024, Bradley has huge aspirations for his triathlon career. This is a tale of pursuing your dreams and doing more of the things that bring you joy without fear.
Being an ambassador for British Triathlon has given me a lot of opportunities for the upcoming season. The ultimate objective of our race schedule is to qualify for the 2025 World Championships. In September, I will complete a full IRONMAN after competing in two 70.3 races.
Bradley’s focus has shifted from late-night drinking in his 20s to training and being as prepared as possible for triathlon, thanks to his ambitious plans in place. Bradley, however, is thrilled about the difficulties he has set for himself rather than intimidated by them.
“I’m thrilled. I enjoy structure and self-control, something I didn’t have in my prior job. This time, my primary goal is the triathlon. I’ve given up alcohol, maybe temporarily or permanently, and I’m working with Tony Partington, a coach, and a nutritionist to help me get as ready as possible.
“Just make the reservation!” Advice for aspiring triathletes: “Like many others, swimming is my weakest discipline because I’ve never participated in it as a competitive sport. I’m taking swimming lessons right now, and it’s definitely improving my confidence and speed in the water. Getting a coach in the areas where they feel most weak is something I advise everyone to do if they can, since it truly boosts confidence.
“If someone is considering participating in a triathlon, I would suggest booking it! Once reserved, there is no turning back. Allow yourself several months to train, but keep in mind that the goal of the first one isn’t time; rather, it’s finishing and having fun.
Brad Howard, the British Triathlon Ambassador, finished the Wales-based The Roc triathlon.
Bradley says that aspiring triathletes should just sign up for a race and enjoy themselves!
Bradley suggests looking into a British Triathlon membership if you’re unsure of where to begin while looking for your first triathlon event. From sprint and duathlon distances to the long course, they offer an extensive selection of events and lengths, making them ideal for both novice and seasoned triathletes.
Moved by Bradley’s tale? For all the information you require to begin your own triathlon experience, browse the remainder of our Beginners Triathlon section.
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